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A Long-Term Gift


UC Riverside Has New Director of Planned Giving

Cecilia Soriano says she likes to hear about what is important to donors

(July 27, 2005)

Cecilia SorianoEnlarge

Cecilia Soriano

RIVERSIDE, Calif. (www.ucr.edu) -- Cecilia Soriano has to be patient to draw stories out into the open. She has been hired at UC Riverside to replace Diane Miller as the executive director of the office of planned giving. Soriano, who started this week, will work with donors to facilitate planned gifts, such as naming UC Riverside in their will.

Those people who think of UCR in their long-term plans are members of The Watkins Society, named for the campus’ first provost, Gordon Watkins. It honors his genius at looking into the future and creating a new UC campus from scratch.

“Members of the Watkins Society demonstrate a visible and long-term commitment to the campus,” said Susan Harlow, the associate vice chancellor for development. “This is an area of enormous potential growth for UC Riverside and I am delighted to have Cecilia Soriano taking the leadership role in this area. With her background in major gifts, complimented by extensive specialized training in planned giving, she will provide vital partnering efforts with the college development staff to better serve UCR's donors.”

Soriano worked as a development director at California State University, San Bernardino and as a director of foundation and corporate giving at San Jose State University before coming to UC Riverside.

“It is a rewarding experience working with donors to build their legacy, and I look forward to helping donors of UC Riverside fulfill their philanthropic goals,” Soriano said. “I like to find out what is important to each individual donor, and the stories they tell me are fascinating.”





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The University of California, Riverside (www.ucr.edu) is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.

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