University of California, Riverside

UCR Newsroom



Professor Wins INFORMS Society Prize


AGSM Professor Wins Prestigious Marketing Science Prize

2006 INFORMS Society Marketing Science Practice Prize goes to Jorge Silva-Risso.

(August 14, 2006)

RIVERSIDE, Calif. — (www.ucr.edu) — Jorge Silva-Risso, an assistant professor at UC Riverside’s A. Gary Anderson Graduate School of Management, has won the 2006 INFORMS Society’s Marketing Science Practice prize.

Committee members of the Institute for Operations Research and the Management Sciences (INFORMS) award the prize annually for an outstanding implementation of marketing science concepts and methods.

"This is a great honor not only for Professor Silva-Risso but also for AGSM and the entire UCR community,” said Anil Deolalikar, interim dean of AGSM and a professor of economics. “The prize demonstrates how AGSM faculty is at the forefront of research that yields practical benefits for companies and for society."

The winning entry from Silva-Risso and his teammate, Irina Ionova of J.D. Powers, titled “Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry,” detailed a promotion analysis tool that allows automobile manufacturers to improve the timing, frequency and components of their promotional activity to maintain sales while reducing losses.

Using sales data, the researchers presented evidence that auto manufacturers were able to realize savings of $2 billion using the tool, with Daimler Chrysler executives claiming benefits of $500 million of that total.

“It was a great honor and satisfaction to have won this recognition for research and implementation work which spanned over six years,” said Professor Silva-Risso. “I feel very fortunate to have had this opportunity to make a significant contribution to an industry that is important for the U.S. and global economies.”

Silva-Risso's paper will appear in an upcoming issue of the journal “Marketing Science.”

RELATED LINKS

The University of California, Riverside (www.ucr.edu) is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.

A broadcast studio with fiber cable to the AT&T Hollywood hub is available for live or taped interviews. UCR also has ISDN for radio interviews. To learn more, call (951) UCR-NEWS.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Media Relations
900 University Avenue
1156 Hinderaker Hall
Riverside, CA 92521

Tel: (951) 827-6397 (951) UCR-NEWS
Fax: (951) 827-5008

Related Links

Footer