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UCR Marketing Professor To Address Temecula Group


UCR Marketing Professor To Address Temecula Group

(January 28, 2000)

The inaugural meeting of the Temecula/Murrieta area Citizens University Committee will be highlighted by a presentation entitled "The Next Century's Economy" given by a professor of marketing from the University of California, Riverside A. Gary Anderson Graduate School of Management.

The group will meet for breakfast at 7:30 a.m. Thursday at the Embassy Suites, Champagne II Conference room, 2935 Rancho California Road, Temecula. Cost is $15.

Sunil Erevelles, assistant professor of marketing, will describe the creation of wealth and value in the 21st century economy, and will discuss sources of competitive advantage for people, organizations and nations.

The Temecula/Murrieta area Citizens University Committee is an extension of the organization founded in the late 1940s to bring a University of California campus to Riverside County.

Additional information is available by calling (909) 787-2352.


The University of California, Riverside (www.ucr.edu) is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.

A broadcast studio with fiber cable to the AT&T Hollywood hub is available for live or taped interviews. UCR also has ISDN for radio interviews. To learn more, call (951) UCR-NEWS.

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