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New Management School Faculty


Graduate School of Management at UC Riverside Announces Nine New Faculty This Fall

Accounting, Marketing and Management Ranks Bolstered

(August 4, 2003)

RIVERSIDE, Calif. — www.ucr.edu — Nine new faculty members will join the A. Gary Anderson Graduate School of Management at the University of California, Riverside this fall.

The new faculty will enhance the research and teaching missions of the school in both graduate and undergraduate programs, according to AGSM’s Associate Dean Lawrence Zahn.

“The senior associate professors bring depth and leadership to the important areas of management and accounting,” he said. “The assistant professors come with leading edge research credentials from outstanding schools.”

Of the nine, three hold Ph.D.s in accounting, two in management information systems, two others in marketing, and one each in strategic management and operations management. Several have industry and consulting experience and the multiple hires in accounting, marketing and information systems allow AGSM to better serve students in those popular areas, Zahn added. A description of the new faculty members follows:

ACCOUNTING
Hsihui Chang comes to UC Riverside as an associate professor from the University of Texas, Dallas, where he has taught since 1999. Chang received his Ph.D. in accounting from the University of Minnesota in 1994 and an M.B.A. from UC Riverside in 1988. His teaching and research interests are in financial and managerial accounting. He also studies information management issues. Chang received the Outstanding Teacher of the Year award in 2000 from the UT, Dallas School of Management.

Helen Choy received her Ph.D. in accounting with a minor in finance from the William E. Simon Graduate School of Business at the University of Rochester, NY in 2003. She holds two master’s degrees, one in applied economics from the University of Rochester, the other in professional accounting from the University of Texas, Austin. Her research interests are in the impact of earnings management flexibility. She was an instructor at the University of Rochester and designed and taught an M.B.A. course in 2002.

Birendra Mishra comes to UC Riverside as an assistant professor of accounting from the University of Texas, Dallas where he has taught since 2000. Mishra received his Ph.D. in accounting from the University of Texas, Austin in 1996. He also holds a masters degree in petroleum engineering from UT, Austin. His teaching and research interests include analytical research in accounting, data strategy and management, managing account data, software quality in monopoly and competitive markets and minimizing organizational losses due to hacking. While at UT Dallas, he taught undergraduate courses in managing account data and a graduate elective course in data strategy and management.

OPERATIONS MANAGEMENT
Rachel Chen received her Ph.D. in operations management from the Johnson Graduate School of Management at Cornell University in 2003. Chen received an M.S. in business administration from Cornell and an M.A. in management information systems from Fudan University, Shanghai, China. Her research interests are in supply chain management, service operations and dynamic pricing. While at Cornell, Chen served as a teaching assistant in statistics for management and later as an instructor in operations management.

STRATEGIC MANAGEMENT
Gerry McNamara joins the faculty as an associate professor in strategic management and organizational behavior. He comes from the Eli Broad Graduate School of Management at Michigan State University where he has taught since 1997, and before that, at the University of Tennessee at Chattanooga. McNamara received his Ph.D. in strategic management from the University of Minnesota in 1996. He holds an M.B.A. from the University of San Diego. His teaching and research interests include strategy and policy, organizational theory, international management, and developing and testing models to explain strategic decision-making and risk-taking behavior.

MARKETING
Yunchuan Liu joins the faculty as an assistant professor, receiving his Ph.D. from Columbia University in 2003. He holds two masters degrees, one in marketing from Columbia University and the other in business administration from Fudan University in Shanghai, China. His teaching and research interests include distribution channel management, price competition and strategy, marketing research, targeted promotions, retail management and industrial organization. While at Columbia, he served as a teaching assistant and part-time instructor in pricing strategy, managing marketing programs and brand equity, advertising management and international marketing.

Jorge Silva-Risso comes to UC Riverside as an assistant professor from J.D. Power and Associates, where he was director of marketing science and a visiting assistant professor of marketing at UCLA. Silva-Risso received his Ph.D. in marketing in 1996, and an M.B.A. in marketing, both from the Anderson School of Management at UCLA. His research and teaching interests include the development of models to better understand market response and to improve the productivity of marketing practices, marketing management, marketing research and strategy, international marketing, and advertising and sales promotion.

MANAGEMENT INFORMATION SYSTEMS
Paul Pavlou joins the UC Riverside faculty as an assistant professor after receiving his Ph.D. in information systems from the Marshall School of Business at the University of Southern California in 2003. He received a master’s degree in electrical engineering from USC in 1999. His research interests include information systems strategy in rapidly changing environments, electronic commerce and online consumer behavior, and the cross-cultural aspects of electronic commerce and government. He has taught courses in networks and electronic commerce, and business-to-business technologies and applications.

Eric Zheng joins the UC Riverside faculty as an assistant professor. He received a Ph.D. in information and decision technologies from the Wharton School at the University of Pennsylvania in 2003. His master’s degree in operations and information management is also from the Wharton School. Zheng’s teaching and research interests include data-mining theory and application, information valuation and acquisition for data mining. Zheng was an electronic business consultant at Media Matrix in New York in 2000. Before that, he worked at Epson Shanghai Co. Ltd. in Shanghai, China as a marketing supervisor and project manager of Epson’s EIS systems from 1995-1997.

The University of California, Riverside (www.ucr.edu) is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.

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