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Palm Desert Executive Program Hires

UCR Palm Desert Names Liaisons for Executive-in-Residence Program

Two Desert Residents Named to Program

(May 18, 2005)

PALM DESERT, Calif. — - UCR Palm Desert announced the naming of two local residents to special assignments with the Executive-in-Residence Program at the new Palm Desert campus. Two graduate programs are slated to begin this fall, an MBA program and MFA in Creative Writing and Writing for the Performing Arts.

Executives-in-Residence will join Rancho Mirage-based entrepreneur Richard Heckmann, CEO of K2 Inc., campus benefactor and founder of the Richard J. Heckmann International Center for Entrepreneurial Management at UCR Palm Desert, in the education of students.

Buzz Radoff, General Manager and Chief Operating Officer of The Lakes Country Club has been named Executive Liaison to the Country Club Managers Association. Radoff will work with General Managers of the golf clubs in the Coachella Valley to identify entrepreneurs, CEO’s and senior executives to participate in the Executive-in-Residence Program.

Norm Aron, who has a distinguished career as a founder and CEO of numerous companies, has been named Community Liaison. Aron is recruiting executives from the community and raising funds for student scholarships and other needs.

Executives-in-Residence will serve as mentors, lecturers, and career consultants to MBA students. They will also assist in student consulting projects, development of business plans and in identifying summer internships and placement.

“We are grateful to have the energies of business leaders such as Buzz Radoff and Norm Aron to help us build programs that are second to none,” said UCR Palm Desert Executive Director Ken Walters. “I am inspired by the generosity of entrepreneurs and CEOs who volunteer their time to help educate the next generation of business leaders.”

“The business talent to be found in the desert is an unsurpassed resource that will benefit our students in their education and their careers”, said Erik Rolland, Director of the Richard J. Heckmann International Center for Entrepreneurial Management at UCR Palm Desert. “Our new MBA students are going to receive an education unmatched in relevance and real-world insight.”

The University of California Riverside’s Palm Desert campus sits at the heart of the Coachella Valley offering a Master’s of Business Administration program in Entrepreneurial Management through its Richard J. Heckmann International Center for Entrepreneurial Management. The campus also offers a Master’s of Fine Arts program in Creative Writing and Writing for the Performing Arts. The campus is located at the corner of Frank Sinatra Drive and Country Club.
Visit or call 760-341-6221 for more information.

The University of California, Riverside ( is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.

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