University of California, Riverside

UCR Newsroom

Measuring Managers, Topic of Business Talk

UCR Invites USC Accounting Scholar for next Business Breakfast Talk

Kenneth Merchant will speak at March 30 management school public speakers event

(March 21, 2006)

Kenneth Merchant

Kenneth Merchant

RIVERSIDE, Calif. — www.ucr.eduKenneth Merchant, an accounting professor at the University of Southern California, will be the A. Gary Anderson Graduate School of Management Business Breakfast speaker at 7:30 a.m., March 30. He is scheduled to speak at the UCR/California Museum of Photography, 3824 Main St., Riverside. For more information about the public, monthly event, contact Lisa Ludwig at AGSM at (951) 827-2519 or by email at

Professor Merchant’s talk is titled “Measuring General Managers’ Performances,” keeping in mind the old axiom, “what you measure is what you get,” referring to the managers’ emphasis on the metrics being measured in order to achieve incentives. He will propose generic criteria that can be used for evaluating performance measurement alternatives, such as stock prices and summary financial figures.

Merchant, the holder of the Deloitte & Touche LLP Chair of Accountancy at USC, teaches in the Executive MBA and Global Executive MBA programs and is the ethics coordinator for USC’s undergraduate accounting program. In 2003-04, he served as Senior Associate Dean for Corporate Programs at USC’s Marshall School of Business and as Dean of USC’s Leventhal School of Accounting from 1994 to 2001. Professor Merchant spends part of his time as a research professor at the University of Maastricht, the Netherlands. He has also taught at Harvard University and at UC Berkeley.

Merchant is currently a director of Diagnostic Products Corporation (NYSE:DP) and WL Homes LLC. Earlier in his career Merchant was a department controller at Texas Instruments, Inc. and a senior consultant with Ernst & Ernst, now Ernst & Young. He has also worked as a freelance consultant/teacher for many organizations, including Amgen, Arco, AT&T, British Airways, Campbell Soup, Digital Equipment, IBM, McGraw-Hill, Philip Morris International, Toyota U.S.A., and the World Bank.

The UCR series, titled “AGSM Business Breakfast Series,” is scheduled monthly and will feature a mix of research scholars and business leaders for informal presentations geared for a general business audience. Upcoming dates and speakers include:

  • April 27 — Marcelle Chauvet, associate professor of economics at UCR. Chauvet’s expertise is in economic forecasting, applied macroeconomics and the financial markets.

  • May 25 — Yash Gupta, dean of the Marshall School of Business at USC. Before becoming dean at the USC business school, he was dean of the University of Washington Business School. Gupta’s expertise includes operations strategy, quality management, and production scheduling and information systems strategy.

UC Riverside launched its public speaker series designed for the Inland Empire’s business community on Jan. 26, with a talk by Donald S. Seigel, professor and chair in the Department of Economics at the Rensselaer Polytechnic Institute (PRI) in Troy, N.Y. February’s speaker was David L. White, economic development project manager for the city of Riverside.

The A. Gary Anderson Graduate School of Management offers an MBA program enrolling more than 100 students and now offers an undergraduate major in business administration for approximately 2,300 students.

UCR is one of only two University of California campuses that offer an undergraduate business administration major. The school of management in 2003 received accreditation from the Association to Advance Collegiate Schools of Business. The management school’s faculty members also conduct research in management, accounting, marketing, operations, finance and management information systems.

The University of California, Riverside ( is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.

A broadcast studio with fiber cable to the AT&T Hollywood hub is available for live or taped interviews. UCR also has ISDN for radio interviews. To learn more, call (951) UCR-NEWS.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Media Relations
900 University Avenue
1156 Hinderaker Hall
Riverside, CA 92521

Tel: (951) 827-6397 (951) UCR-NEWS
Fax: (951) 827-5008

Related Links