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Professor Wins INFORMS Society Prize

AGSM Professor Wins Prestigious Marketing Science Prize

2006 INFORMS Society Marketing Science Practice Prize goes to Jorge Silva-Risso.

(August 14, 2006)

RIVERSIDE, Calif. — ( — Jorge Silva-Risso, an assistant professor at UC Riverside’s A. Gary Anderson Graduate School of Management, has won the 2006 INFORMS Society’s Marketing Science Practice prize.

Committee members of the Institute for Operations Research and the Management Sciences (INFORMS) award the prize annually for an outstanding implementation of marketing science concepts and methods.

"This is a great honor not only for Professor Silva-Risso but also for AGSM and the entire UCR community,” said Anil Deolalikar, interim dean of AGSM and a professor of economics. “The prize demonstrates how AGSM faculty is at the forefront of research that yields practical benefits for companies and for society."

The winning entry from Silva-Risso and his teammate, Irina Ionova of J.D. Powers, titled “Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry,” detailed a promotion analysis tool that allows automobile manufacturers to improve the timing, frequency and components of their promotional activity to maintain sales while reducing losses.

Using sales data, the researchers presented evidence that auto manufacturers were able to realize savings of $2 billion using the tool, with Daimler Chrysler executives claiming benefits of $500 million of that total.

“It was a great honor and satisfaction to have won this recognition for research and implementation work which spanned over six years,” said Professor Silva-Risso. “I feel very fortunate to have had this opportunity to make a significant contribution to an industry that is important for the U.S. and global economies.”

Silva-Risso's paper will appear in an upcoming issue of the journal “Marketing Science.”


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