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AGSM Dean to Speak at CUC Breakfast

UCR’s Business School Dean to Speak at CUC Meeting

David Stewart, Dean of the A. Gary Anderson Graduate School of Management will provide insight on marketing accountability.

(November 6, 2007)

David Stewart, Dean of the A. Gary Anderson Graduate School of Management.Enlarge

David Stewart, Dean of the A. Gary Anderson Graduate School of Management.

RIVERSIDE, Calif. ( —Dean David Stewart of UCR’s A. Gary Anderson Graduate School of Management (AGSM) will address the upcoming Citizens University Committee (CUC) breakfast meeting. His topic, “The Impact of Marketing: Pitfalls and Possibilities,” will be presented Wednesday, November 28 from 7:30 a.m. until 8:30 a.m. at the University Extension — Rooms D/E, 1200 University Avenue.

“For many organizations, marketing makes up to one-fourth of all expenditures,” Stewart said. “Accompanying expenditures this size is the mounting pressure on marketers to show results. I will be providing suggestions on how to measure and explain the contributions of marketing.”

Stewart, a nationally recognized expert on marketing and consumer behavior, joined AGSM as Dean in July of this year. Prior to joining UCR, he was the Robert E. Brooker Professor of Marketing and Chair of the Department of Marketing at USC. He is a past editor of the Journal of Marketing and is the current editor of the Journal of the Academy of Marketing Science and also serves on the Board of Governors of the Academy of Marketing Sciences. In addition, Stewart will receive the Elsevier Distinguished Marketing Scholar Award for 2007 from the Society for Marketing Advances at its annual meeting in San Antonio on November 8.

Also presenting at the November 28 meeting are Andy Melendrez, a member of the Riverside City Council and Stan Morrison, UCR director of athletics.

The cost for the CUC event is $18 and includes a breakfast buffet. Reservations must be made no later than Wednesday, November 21 by contacting the UC Office of Governmental & Community Relations and Technology Collaboration at (951) 827-5184 or by e-mailing

The CUC is UC Riverside’s oldest continuous support group. It formed in 1948 to lobby the California State Legislature to locate a campus of the University of California in Riverside at the site of the Citrus Experiment Station. In 1949, the legislature passed appropriations to build a Riverside campus and UC Riverside opened its doors in February of 1954.

Today the CUC provides a means for the community to tap into the cultural, intellectual and social vitality of the UC Riverside campus. The group hosts monthly breakfasts, which highlight the latest cutting-edge research initiatives the faculty is undertaking.

The University of California, Riverside ( is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.

A broadcast studio with fiber cable to the AT&T Hollywood hub is available for live or taped interviews. UCR also has ISDN for radio interviews. To learn more, call (951) UCR-NEWS.

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