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UCR Today: New News, New Look. Go!

RIVERSIDE, Calif. (www.ucr.edu) -- David Stewart, a professor of marketing at the University of California, Riverside, is available to do interviews about Super Bowl advertising.

Stewart has agency experience, has written extensively on advertising and advertising effectiveness and has given interviews about advertising in previous Super Bowls.

He can speak about trends in 2012. These include the continued integration of commercials with web sites and social media and a growing number of longer commercials, which can allow for stronger storytelling and more "water cooler discussion."

He can be reached at david.stewart@ucr.edu or on his cell phone, 951-237-7538.

For television interviews, UC Riverside also has a broadcast studio with a fiber cable to the AT&T Hollywood hub available for live or taped spots. For radio interviews, the university has an ISDN line available.

The University of California, Riverside (www.ucr.edu) is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.

A broadcast studio with fiber cable to the AT&T Hollywood hub is available for live or taped interviews. UCR also has ISDN for radio interviews. To learn more, call (951) UCR-NEWS.