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New Arts Center Kick-Off

“Get In On The Ground Floor" For New UC Riverside Culver Arts Center

(October 25, 2002)

RIVERSIDE, Calif. Oct. 24, 2002 -- Riversiders have the chance to see inside Rouse’s Department Store downtown for the first time in 30 years at a kick-off event for a new UC Riverside arts center, 6 p.m. Friday, Nov. 1.

The dinner, at $50 per person, will provide an opportunity for members of the community to see the building and hear the plans for the “Barbara and Art Culver Center of the Arts,” an interactive arts center that will bring student and faculty artists to the downtown mall.

The Rouse building will be renovated to include state-of-the-art dance, music, theatre, and art facilities, studio space, performance spaces and faculty and graduate offices. The ground floor will include a restaurant and expansion of the UCR/CMP museum shop.

The event is open to the public and will be held inside the as-yet unrenovated former department store at 3834 Main St. in Riverside. This is the store where Riverside families bought their clothes, their china place settings and their bed sheets for several decades until it was closed 30 years ago.

“Getting in on the Ground Floor" is the name of the event. Scheduled speakers are architect Barton Phelps and Patricia O’Brien, dean of the College of Humanities, Arts and Social Sciences.

Reservations can be made through Allison Tavaglione at UC Riverside, (909) 787-3287. The deadline is Tuesday, Oct. 29.

Sponsors of this event include Mario's Place, Cafe Sevilla, City Cuisine, The Tamale Factory, Table for Two, Simple Simons, Sue's Bakery, UCR Catering, Mount Palomar Winery, Maurice Car'rie Vineyard and Winery, and Annhueser Busch Beer.


The University of California, Riverside ( is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.

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