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Electronic business strategy focus of UCR conference

Electronic business strategy focus of UCR conference

(April 18, 2001)

Business professionals and University of California, Riverside faculty will speak about surviving and succeeding in the rapidly changing e-business environment at a conference scheduled for Wednesday, April 25.

"Managing in the Information Economy: Strategic Solutions for Business Success," is scheduled from 8:15 a.m. to 1:30 p.m. at the Ontario Convention Center, 2000 Convention Center Way. The conference will stress improving strategic business skills in the electronic economy regardless of the type and size of the industry.

Keynote speakers include industry leaders Marc Benioff, founder and chairman of the board of application service provider firm, who will discuss "The End of Software" and George Anders, senior editor at the Internet publication Fast Company, whose talk is titled "Untangling the Web." UCR Management Information Systems Professor Erik Rolland will speak on "Back to Basics: E-Business Strategy in a New Light!" Also speaking will be Sunil Everelles, a UCR professor of marketing, on "Intellectual Capital…The Future of Technology."

The A. Gary Anderson Graduate School of Management at UCR and UCR Extension are organizing the event. Sponsors include The Business Press and The Press-Enterprise.

For more information about covering the event, contact Michelle Skiljan, AGSM Assistant Director of External Affairs, at (909) 787-3732 or Michael Unger, assistant director of special research projects, at (909) 787-6329.

The University of California, Riverside ( is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.

A broadcast studio with fiber cable to the AT&T Hollywood hub is available for live or taped interviews. UCR also has ISDN for radio interviews. To learn more, call (951) UCR-NEWS.

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